Why the Gold Coast is Emerging as a Global Tourism Mecca - And Why Brisbane Matters Too
Australia's tourism is not just back, it’s booming. And nowhere is this more evident than in Queensland, where the Gold Coast and Brisbane are fast becoming a dynamic duo for global travel trade.
At Tonic Tourism Solutions (TTS), we’ve been keeping a close eye on the trends, and the message is clear: the Gold Coast is evolving beyond its surf-and-sand roots into a sophisticated, year-round tourism powerhouse. Meanwhile, Brisbane is stepping confidently onto the world stage with major events, infrastructure investment, and its rising reputation as a cultural and economic capital.
Together, these two cities present an unmissable opportunity for international operators—and a golden moment for tourism businesses seeking expert guidance.
The Numbers Tell the Story
According to the March 2025 International Tourism Snapshot:
International holiday visitors to Queensland hit a record high of 1.29 million, up 7.6% year-on-year, with holiday spend surging by 21.6% to over $3.1 billion.
Queensland’s total international visitor expenditure hit $6.35 billion, with strong growth from markets including Asia (+6.1%) and Europe (+8.2%).
The average international visitor to Queensland stayed 24.2 nights, a strong indicator of destination depth and diversity.
The data reflects a significant shift: travellers are staying longer, spending more, and exploring beyond the capital cities.
Gold Coast: From Icon to Influencer
Long regarded as Australia’s playground, the Gold Coast has matured. Yes, the beaches are still iconic, but today’s visitor is coming for elevated experiences: world-class dining, hinterland adventures, wellness retreats, and boutique attractions with strong storylines and sustainability credentials.
With infrastructure upgrades, a new wave of product development, and more direct international access, the Gold Coast is capturing attention from high-value travellers and travel trade alike.
Brisbane: The Connector City
Just an hour north, Brisbane is a gateway with serious clout. As Queensland’s capital, it offers unparalleled access to the state’s tourism offerings—from islands to outback—and is home to a growing number of high-calibre events, from sport to art and innovation.
Brisbane’s own international visitor numbers are increasing, and it’s quickly becoming the essential first stop on any inbound itinerary. As we head toward the 2032 Olympic Games, the world is watching, and arriving.
The Power of Proximity: One Destination, Two City Engines
What makes this moment unique is the synergy between Brisbane and the Gold Coast. Together, they create a seamless, high-impact visitor experience. Brisbane sets the stage with culture, connectivity, and conference capacity. The Gold Coast delivers unforgettable leisure and lifestyle. The potential for twin-centre itineraries is immense.
This is where Tonic Tourism Solutions comes in.
Your Partners on the Ground—In Both Cities
TTS is uniquely positioned with offices in both Brisbane and the Gold Coast, giving our clients on-the-ground expertise across Southeast Queensland. Our two co-founders each bring over 20 years of tourism experience, specialising in international market development, trade engagement, and high-yield conversion strategies.
We don’t just understand the trade, we’ve lived it.
Whether you're looking to break into the Australian market, build new international distribution, or refine your tourism strategy for this next wave of global demand, TTS is the bridge between local brilliance and global reach.
Ready to Go Global? Let's Talk.
If you’re a tourism business based in Brisbane or the Gold Coast—or one ready to expand into Southeast Queensland—now is the time to act.
Local insight.
Global connections.
Strategic expertise.
That’s the TTS difference.
