Southeast Queensland is having a moment. With the Gold Coast emerging as a global tourism magnet and Brisbane fast-tracking its international reputation ahead of the 2032 Olympics, this region is primed for growth. Tonic Tourism Solutions (TTS) is perfectly placed—with offices in both cities and over 40 years of combined experience—to help tourism businesses harness the opportunity. Here’s why the Gold Coast and Brisbane shouldn’t just be viewed separately, but as a powerful, complementary destination duo.

Tourism hubs aren’t accidental, they’re smart strategy. By clustering experiences, destinations become more appealing, easier to explore, and more profitable. In this article, we explore why hubs work, how they influence traveller behaviour, and what sets truly effective ones apart.

Tourists crave authenticity, and regional products offer a true taste of place. From boosting local economies to creating unforgettable experiences, incorporating locally made goods into your tourism business enhances visitor appeal and sustainability. Discover why regional products are the key to standing out in big city tourism and how you can integrate them for maximum impact.