Brisbane: Where Culture, Nature and Storylines Converge — A Shore Excursion Renaissance

Over the past few months, we’ve had the absolute privilege of working alongside some of Brisbane’s brightest emerging tourism operators as part of the BEDA Trade Ready Cruise Program. This program was designed to nurture and elevate new and evolving shore excursion products with the goal of strengthening Brisbane’s position as one of Australia’s premier cruise ports.

Brisbane is a port of ease and authenticity — a subtropical city where contrast and connection collide. It’s where Meanjin’s ancient cultural heritage meets riverside dining, island escapes, and rooftop cocktails. It’s where 65,000 years of the world’s oldest living culture flows seamlessly into contemporary creativity and innovation. And it’s these rich storylines, these immersive, personal experiences, that cruise visitors are increasingly seeking.

From local cruises to First Nations-led galleries, camel farms to street art safaris, Brisbane’s offering is unlike anywhere else. We’re proud to say that the following participants have made it to the finish line of the program — and they represent the next wave of shore excursion excellence:

• Brisbane Whale Watching

• Birrunga Gallery Hub

• Brisbane Alive

• Delectable Tours

• Devon Pixies Tea House

• Indigiscapes

• Kangaroo Segway Tours

• Koala & River Cruise

• Pineapple Tours

• Straddie Brewing Co

• Summer Land Camels

• Urban Tours

• White Ridge Farm

Each of these businesses brings something special to the table — unique experiences that are personal, immersive, and naturally wonderful. Together, they help tell the story of a city that is laid back yet ambitious, ancient yet innovative, and always ready to welcome the world.

As cruise visitation continues to grow, Brisbane’s evolution as a destination is unfolding in full view — and we’re excited to play a small part in shaping its story.