Want to know whether your experience could work in the cruise market?
Our free Cruise-Ready Operator Checklist helps tourism operators assess whether their product has the foundations of a trade-ready shore excursion. It’s a simple self-check covering timing, logistics, pricing, guest fit, trade presentation and next steps.
What makes this different
This is not a webinar series. It’s a guided readiness sprint built around a clear commercial outcome:
By the end of the program, participants will be better equipped to:
shape a more cruise-suitable and trade-ready tour
strengthen the operational and pricing foundations shore excursion buyers look for
develop the materials and messaging needed to present their product professionally
understand who the relevant cruise and shore excursion stakeholders are
have your product seen by the people who buy, package or influence shore excursion experiences
You’re not just learning about cruise.
You’re working towards a product that is more buyable, presentable and market-ready.
Cruise Ready Bootcamp
Monday 18 May 2026
Shore Excursion Success Sprint
(Online Program)
Build a trade-ready tour in 4 weeks and get it ready to be seen by the stakeholders who buy shore excursions.
Cruise Ready Bootcamp is a practical, expert led online program for tourism operators who want to turn their experience into a more trade-ready, shore excursion suitable product.
Across four live sessions, participants learn how the cruise market works, what buyers expect, how to shape a product that fits cruise operational realities, and how to package and present it in a way that gives it the best chance of being taken seriously by the trade.
This program is designed to move operators from interested to trade ready - with clearer product positioning, stronger trade materials, sharper pricing and operational thinking, and a practical pathway to getting their product in front of the key cruise and shore excursion stakeholders who influence buying decisions.
Who it’s for?
Ideal for:
Tourism operators offering tours, attractions, experiences and venues that could suit cruise visitors
Businesses unsure where to start with cruise trade expectations
Operators who want to refine an existing product so it is more commercially and operationally ready for shore excursions
Regional groups or clusters seeking consistent capability uplift across members
Format & Investment
Investment: $1,000 + GST pp (minimum 6 participants)
Delivery: Live online
Duration: 4 weeks
Time commitment: 2 hours per week + optional light homework (templates provided)